2025 - Nov
Mobile
Responsive Web
Redesign
Case Study
Overview
New Light is a lighting market in Georgia offering a wide range of residential and commercial lighting solutions. The goal of this website redesign was to modernize the brand’s digital presence and create a clear, product-focused experience that helps users easily explore lighting collections, understand product categories, and connect with the business.
The redesign transforms the website from a basic informational platform into a structured product showcase, balancing aesthetics with usability. Special attention was given to visual clarity, product presentation, and navigation simplicity — essential for a catalog-driven lighting business.
Role & Approach
I led the redesign process from concept to high-fidelity execution, focusing on both business goals and user needs:
User & Market Analysis: Understanding customer behavior in the lighting market, including browsing patterns and decision-making needs
UX Strategy: Designing clear navigation paths for exploring product categories and collections
Information Architecture: Structuring content to support discovery, comparison, and inquiry
UI & Visual Design: Creating a modern, clean aesthetic that highlights lighting products without distraction
Responsive Design: Ensuring consistency across desktop, tablet, and mobile devices
The approach aimed to make the experience feel professional, trustworthy, and visually refined — aligning with New Light’s physical retail presence.
Key Features
Product-Focused Layouts
Clean grids and spacious layouts allow lighting products to stand out, emphasizing form, material, and illumination without visual clutter.
Clear Category Navigation
Well-defined categories help users quickly browse chandeliers, wall lights, floor lamps, and other lighting solutions.
Visual-First Experience
Large imagery and consistent spacing create an immersive browsing experience, allowing users to better understand product scale and design.
Conversion-Driven CTAs
Strategically placed calls-to-action encourage users to contact the store, request information, or visit the physical location.
Fully Responsive Design
The website adapts seamlessly across devices, ensuring smooth product exploration on mobile and desktop alike.
High-Fidelity Wireframes
High-fidelity wireframes demonstrate how users interact with the lighting catalog and brand content. Each screen was designed to guide users naturally through product discovery while maintaining strong visual hierarchy.
Layouts prioritize readability, image clarity, and interaction efficiency — especially important for users comparing multiple lighting options. These wireframes formed the basis for visual consistency and developer handoff.
Primary Color Palette
The primary color palette reinforces professionalism and visual depth:
#1D4779 — Deep blue used for navigation, headers, and primary UI elements
#132D99 — Strong accent blue for active states and emphasis
#5679B1 — Lighter tone used for highlights and supporting UI components
These tones convey trust, reliability, and modernity — fitting for a lighting market.
Secondary Color Palette
Neutral colors support content clarity and contrast:
#FFFFFF — Background surfaces and product cards
#6D6D6D — Secondary text and supporting information
#000000 — Primary text and high-contrast UI elements
The neutral foundation ensures products remain the visual focus.
Typography
Raleway was chosen for its modern, elegant character that complements a design-oriented lighting brand. Its clean geometry supports both editorial content and product-related information.
Font sizes used:
14 / 18 / 22 / 24 / 32 / 46
Font weights used:
Light, Regular, Medium, SemiBold
This typographic range enables clear hierarchy — from subtle product details to bold section headlines — while maintaining readability.
Outcome
New Light website redesign elevates the brand’s digital presence and creates a structured, visually engaging platform for showcasing lighting products. By combining intuitive navigation, refined visuals, and responsive layouts, the new website supports customer discovery, inquiry, and brand trust — aligning the online experience with the quality of New Light’s physical lighting market.
