InfluZone - For Influencers & Business

Bridging Businesses and Influencers for Optimal Growth

InfluZone is an innovative platform tailored to connect small and large businesses with the right influencers to amplify their brand visibility and reach. The website streamlines the collaboration process by offering a well-structured ecosystem for both influencers and companies.

Project Timeline:

Researching:

Conducted extensive market analysis to understand the needs of businesses and influencers.

Completed interviews with business owners and influencers to gather qualitative insights.

Created and distributed a survey to a wider audience to validate findings and collect quantitative data.

Analyzed the collected data to identify patterns, pain points, and opportunities for improvement.

Problem Identification:

Identified the lack of a unified platform where businesses and influencers can connect directly.

Highlighted challenges such as unclear communication, difficulty in finding aligned partners, and inefficient campaign management.

User Personas:

Developed detailed personas for both businesses and influencers to understand their goals, motivations, and pain points.

Example personas: Marcus Gray, CEO of EcoThread Apparel, and Anetha White, a skincare YouTuber influencer.

Problem Solutions:

Designed platform features like (categorized influencer profiles, integrated chat systems etc..)

Focused on ensuring transparency and ease of use for both parties.

Storyboarding:

Created visual narratives showcasing typical user journeys, such as a business finding an influencer.

Illustrated how the platform resolves existing challenges step-by-step.

Wireframing:

Developed low-fidelity wireframes to map out the platform’s structure and layout.

Developed High-fidelity wireframes

Prototyping:

Built interactive prototypes showcasing core features, including influencer profiles, service cards, and chat functionality.

Tested prototypes with sample users to gather feedback and refine the design.